Page 58 - Canadian Industry Online

CANADIAN INDUSTRY ONLINE - OCTOBER 2015 were only dealing with Chrysler when we started but the market has evolved so that people want more in a rental. Today we have many more options“I think we’ve proven in this market that you really have to be flexible and nimble and we’ve done that: it’s what works here in Cana- da. That competitive edge for us is huge.”and the choices are much wider.What else has changed about the rental marketplace?Barry Singer: A huge difference is that nowadays, convenience is para- mount. People don’t want to wait for anything and service has to happen faster than ever. We are trying to be a step ahead of that because the bar has been raised for every company.Technology is something we try to use to make ourselves as accessible, efficient, and as fast as possible. We are constantly upgrading our website and offering online specials. Not only that, we just launched a brand new ki- osk where customers can pick up and drop off their vehicles. You can make your reservation online to pick up at the Ottawa Via station: when you get there you put your license in the kiosk58