Page 57 - Canadian Industry Online

DISCOUNT CAR AND TRUCK RENTALSsurance replacement market where there wasn’t a lot of choice for cus- tomers.No one was servicing that mar- ket with any process or efficiency. My father catered to them with more care than the other companies at the time. From a service standpoint, we launched the free pick up and return and that changed things right away. We’re not talking rocket science here but nobody was doing that. We were the first ones in Canada to offer pick up and drop off.Jay Singer: The competitive landscape has changed a lot. When we started in 1980 there were so many players in Canada. Today, we are the only national Canadian car and truck rental company owned by Canadians. We recently partnered with an international company in order to expand our reach: Europcar has about 10,000 locations in over 150 countries.Barry Singer: One thing that has never changed is our approach to customer service. We’re very open about all our pricing. There are no surprises for our customers.Who else other than Europcar have been important industry part-ners?Jay Singer: The car manufac- turers are worth mentioning. We57