Page 56 - Canadian Industry Online

CANADIAN INDUSTRY ONLINE - OCTOBER 2015 JAY SINGER - PRESIDENT & CEO“The competitive landscape has changed a lot. When we started in 1980 there were so many players in Canada. Today, we are the only national Canadian car and truck rental company and the only companies we compete against global players.”DISCOUNT CAR AND TRUCK RENTALS: PROUDLY CANADIAN FOR 35 YEARSWITH OVER 300 locations across the country, Discount Car and Truck Rentals truly has Cana-da’s auto rental market covered. Start- ed by Herb and Rhoda Singer in 1980, the Canadian leader in auto rentals is celebrating 35 years with a nod to their legacy of service and satisfaction—dis- cussing success with CIO this month.Jay and Barry Singer joined CIO to talk about the business and what it means to be a Canadian company in a changing market where time is pre- cious to customers.How did you end up working for the family business?Jay Singer: Neither of us began our careers with Discount. How- ever, after working elsewhere we re- turned—we e grew up working in the business from when we were young, so coming back to Discount after other career exploration was completely natural.What was so special about Dis- count right from the beginning?Barry Singer: The business came from humble beginnings when our parents started it in 1980. My father felt that the market wasn’t being ser- viced properly. That included the in-56