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CANADIAN INDUSTRY ONLINE - DECEMBER 2015ANBLThese concept stores will offer custom- ers more opportunities to learn about products and also provide options to shop and browse in a better environ- ment.We have seen so many stores move towards concept designs and we did a lot of research to make sure it would make sense for us. We want our retail settings to be accessible for someone who is coming in to get a case of beer, but also for those customers that plan to spend $5,000 on a bottle of wine.How do you select products and ensure they are the best on the market for your customers?Our category management team puts a call out every year for submis- sions and proposals with suppliers. There are different sales thresholds you need to stay at in order to be a supplier and there is a category target within the store: i.e. California Chardonnay, New Zealand Pinot Grigio, Canadian whis- kies etc. We carry just over 2000 prod- ucts and try to offer as much variety as we can. Right now we offer 171 craft beers!What programs has ANBL launched that have really “upped” the shopping experience?We just launched our Experi-10| Canadian Industry Online | December, 2016