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CANADIAN INDUSTRY ONLINE - DECEMBER 2015ANBLCongratulationsto Alcool NB Liquor on their 40th Anniversary!Félicitations à Alcool NB Liquor à l’occasion de son 40e anniversaire!PLEASE DRINK RESPONSIBLY. CONSOMMEZ AVEC MODÉRATION.ence wines program: we’ll showcase 40 wines every month between 18-40$. Everyone wants to be the “house party hero” and give people that “wow” re- action when they sample a wine: this is just one of the things that we’re doing to improve customer experience.What else is new with ANBL that is taking the customer to the next lev- el?We are opening other channels, like putting wine in grocery stores. Con-sumers love the convenience. These are not the same wine that we sell in our stores, and we’re not gearing the prod- ucts towards special occasions. This wine portfolio is a good selection that is accessible and convenient: and the pro- gram is doing well.By year end, we will also be on- line. Customers can order online and the second phase of that will be that a customer can have products delivered to their home. You can place an order and have it come to you—which gives12| Canadian Industry Online | December, 2016