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it should make them feel.2. Use real wordsIn this digital world, it can be ut- terly tempting to misspell a word. Mis- spelling a word, albeit on purpose, may make it more difficult for your custom- ers to spell and pronounce your name, and ultimately make you hard to find online.3. Consider Social MediaIn order to organically improve SEO, your product/brand name will need to secure social media accounts and this can be a challenge. Social me- dia account names can only be a certain amount of characters and they may already be taken by other businesses. Also, being consistent across all social media platforms is important as it al-lows your customers to easily find you.During the final analysis stage, re- call all your initial criteria and go with your instinct. Conducting consumer reach or testing with focus groups to see how the name is perceived can also be incredibly beneficial.Having recently gone through the process with the launch of CNW’s Con- tent Centre in late March, I thought I’d share my thoughts on the most effective and rewarding part of the process: cli- ent feedback.Whether it’s through focus groups, surveys or one-on-one sessions, there definitely comes a time when you need to test your ideas against the only peo- ple who really matter – those who buy your product.November, 2015 | Canadian Industry Online |75