Page 20 - Canadian Industry Online

CANADIAN INDUSTRY ONLINE - OCTOBER 2015 aircraft program. This state-of-the- art business jet is characterized by its wing which optimizes both short-field and long-range performance, its highly efficient engine, its large cabin and advanced cockpit. The first flight test vehicle is currently in final assembly at our Downsview plant in Toronto.How will the company continue to diversify its rail products in order to compete in new markets?From mainline to metro, light rail to locomotives, Bombardier Transpor- tation’s strategy is based on standard- ization and continuous development. As a result, this business segment an- nounced in 2014 that it would increase its investment in upfront R&D to de- velop standardized vehicle and sub- systems platforms. This strategy will enable Bombardier to remain competi- tive and profitable in key growth mar- kets.For instance, we developed theAVENTRA train for the Crossrail proj- ect, a high-frequency commuter line in the London area, which we won in 2014. Then, in July 2015, this new platform allowed us to win the LO- TRAIN project, consisting in a capacity increase for the London Overground, with a significant maintenance contract attached to the rolling stock order. To- gether, these contracts are valued at more than $2.6 billion US.How does the company work with industry organizations to edu- cate about smarter transportation so- lutions?Bombardier actively participates in industry initiatives to raise the bar with regards to product safety, supply chain management and CO2 emis- sions.Bombardier Transportation is a member of the Association of the European Rail Industry, whose main objectives are to promote European20