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CANADIAN INDUSTRY ONLINE - NOVEMBER 2015North American Steelthe acceleration of the Western division, and a geographical distance between teams, Jonathan Hirst understands all too well the importance of a strong cor- porate culture across geographic and time zone barriers. “I think “Family Service” is the predominant culture at NAS. This is not just a reference to the family ownership of the business, but more of the reflection of how the em- ployees treat each other and in turn,how we treat our customers,” he says. “Clients don’t get lost in a voice mail black hole at NAS, or find themselves unable to cut through layers of red tape to get the service they need. The scale of the business means our projects tran- scend daily roles regardless of the de- partment where people work. At NAS we succeed as a family, and we grow as a family.”North American Steel’s dedicated26 | Canadian Industry Online | November, 2015