62
63
CANADIAN INDUSTRY ONLINE - FEB/MAR 2013
RECENT NEWS
PEI is My Home campaign celebrates
all Islanders
A new education and awareness
campaign encouraging settlement and
retention of both newcomers and cur-
rent residents has been released to co-
incide with Islander Day, said Minister
of Innovation and Advanced Learning
Allen Roach.
“
PEI is My Home celebrates the
multi-generational and newly arrived
Islanders who reside in Prince Edward
Island,” said Minister Roach. “The
campaign utilizes video, print and
online media to illustrate the many
reasons why Islanders continue to live
in our great province. All of us, both
newcomers and established residents,
can connect to the campaign objec-
tive that is to celebrate our people, our
cultures, and our beautiful surround-
ings.”
The PEI is My Home campaign is
an initiative of the Office of Immigra-
tion, Settlement and Population (for-
mer Population Secretariat), as identi-
fied in the PEI Settlement Strategy. The
mission of this campaign is to build
bridges between new Islanders and
Islanders who have a deep heritage in
Prince Edward Island. The campaign
advertising
redirects
you to the government’s Opportunities
PEI website, a site with essential in-
formation for newcomers or potential
residents. The site aims to be a one-
stop shop for people seeking informa-
tion regarding our province’s educa-
tion, economy, as well as immigrating
and working in Prince Edward Island.
“
Our province has a long history
of being a world-class host to visitors,
showcasing genuine hospitality to all.
This campaign celebrates all Island-
ers and why Prince Edward Island is a
special place we all call home.”
For more information, please visit the web-
site
INNOVATION PEI
