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CANADIAN INDUSTRY ONLINE - FEB/MAR 2013
Canada Goose is “committed to out-
standing craftsmanship.” The com-
pany purchases materials from Canada
wherever possible, and the down and
fur in Canada Goose products are Ca-
nadian materials. The company has
spent many years developing propri-
etary down, and are constantly looking
at new ways to use down to improve
product lines. “For instance, for our
HyBridge collection we’ve placed
down where heat is lost the most—it
is strategically placed—but kept the
overall pieces lightweight,” Reiss com-
ments.
“
We’re very committed to manu-
facturing in Canada, which is unique
to Canada Goose. During the time
when this business was growing,
many companies were leaving to go to
other companies where manufacturing
was cheaper. But we made a conscious
decision to believe when others didn’t
that ‘Made in Canada’ is very impor-
tant,” Reiss explains.
“
Imagine a Swiss watch. Canada
Goose is like a Swiss watch in that you
can’t get an actual Swiss watch made
in China, just like you can’t get a Can-
ada Goose jacket from another com-
pany—it is quintessentially Canadian,”
he adds. “This is so important to us,
and staying in Canada has enabled us
to add to our manufacturing capability
and be pioneers in this industry, using
the most modern technologies.”
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Canada Goose has come to be a
part of Canadian culture, and the fu-
ture for the company is bright with
potential. With a company program
identifying “Goose People,” recogniz-
ing people with incredible adventure
stories who have used Canada Goose
products, the company is promoting a
culture of exploration and discovery—
something that many Canadians iden-
tify with. “The products are so amaz-
ing—they are beautiful and they work
in the coldest places on earth,” Reiss
says. “Our relationship with the film
industry illustrates how our brand has
changed—it is becoming more identifi-
CANADA GOOSE
