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CANADIAN INDUSTRY ONLINE - FEB/MAR 2013
job as a temporary position—I was in-
tending to move on,” he says.
“
However, the product is just
amazing, and when I saw that people
had real emotional reactions to it, I
realized I could become passionate
about the company and the brand—I
fell in love with Canada Goose.” Reiss
understood that Canada Goose wasn’t
just about a good quality coat. Canada
Goose had become a household name
as a “real and authentic brand.”
“
Here was this company that had
the opportunity to show the world
something authentic in a world where
there wasn’t a lot of authenticity any-
more,” he continued. Canada Goose
is now one of the most recognized
brands in outwear anywhere in the
world.
PRODUCTS & CREATION
Canada Goose outerwear has
changed over the years to accommo-
date a growing fan base, but many
things about the brand have not been
altered. “The product quality has
never changed. We make a best-in-
class product that is market leading
and made in Canada—those things
are central to our business,” Reiss ex-
plains. The company is known best
for its Arctic Program outerwear: clas-
sic and robust coats that protect in the
harshest climates. When it comes to
the brand, Canada Goose represents
what Canadians consider part of our
national identity: cold weather. And
the company says that it is “proud to
have Canadians rely on [us] for protec-
tion in unspeakably cold conditions.”
The company has also developed
other outerwear programs including
its Lightweight and HyBridge collec-
tions, adapting to the changing needs
of customers.
Probably one of the most remark-
able aspects of the company is that
Canada Goose has kept 100 per cent of
production in Canada. The first reason,
according to the company is because
CANADA GOOSE
